INPRIS SIGHTLESS TOUCH TECHNOLOGIES
Inpris Brand Restructure and Redesign
Inpris Sightless Touch Technologies is a technology company built to empower people through seamless, eyes-free control and intuitive touch-based user experiences. Its primary uses are for the automotive and AR industries.
Inpris needed to position itself for both B2B and B2C successfully - clearly offering licensing technologies to large businesses, and an all-in-one product to the consumer. To accomplish this, Tribe Creative helped restructure the company hierarchy with two sub-companies, each branded respectively.
Executive Messaging, Business Consulting, Brand Identity